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"ASHE '68" VR Experience

Ashe '68 is a direct technique sand animation VR documentary. The viewer is right there, immersed in Arthur Ashe’s historic, transformative day. You are with Arthur Ashe as he becomes a tennis champion and a champion for social justice on the world stage. The animation was commissioned by Custom Reality Services. It is the first time that a direct technique sand animation was used in Virtual Reality filmmaking. The film was premiered at the U.S. Open in 2018, then shown at Sundance 2019 New Frontiers. More: The Ashe '68 Documentary Project

OUT NOW "Ashe '68"

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Production Team & Partners

Directors: Brad Lichtenstein, Jeff Fitzsimmons, Rex Miller Producers: Beth Hubbard, Madeline Power Animation Artists: Ruah Edelstein, Masha Vasilkovsky Composer: Vernon Reid; Sound Designer: Josh Evert Musicians: V Jeffrey Smith, Hieronymus Abayudaya Sound Consultant: Drew Cady; VR supervisors: Matthew Kemper, Mike Hopkinson; Associate VR Producer: Natalie Tejada; VR Artists: Jeffrey Au, Jake Jones, Quan Jiang; Editor: Aaron Elias; VP Production: Crys Forsyth-Smith; Chief Creative Officer: Richard Baker; Director of Photography: Eve M. Cohen; Camera Operator: Andrew Gish; DIT: Ben Schwartz; Offline Editor: Daniela Cortes; Contributing Director: Janicza Bravo; Archival Producer: Hannah Shepard; Choreographer: Gabri Christa; Unit Production Manager: Madeline Power; Assistant Director: Kesho DeSouza; 2nd Assistant Director: Courtney Battles; Production Assistants: Tessa Barlow-Ochshorn, Emily Kuester, Candece Munroe, Mahyn Qureshi

Animation Stills from the film

Ashe ‘68 Behind the Scenes

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Press

⚈ CBS NEWS, NEW YORK: Arthur Ashe Remembered As Tennis And Civil Rights Hero, 50 Years After US Open Win
⚈ SI American Sports Magazine: 360 VR Experience with Arthur Ashe at the 1968 U.S. Open
⚈ PBS NewsHour: How winning the U.S. Open gave Arthur Ashe the spotlight to speak out against injustice
⚈ CBS NEWS, NEW YORK: Arthur Ashe Exhibit At US Open Highlights Legacy Of Civil Rights
⚈ VIBE NYC: NEW Virtual Reality Film Ashe '68 VR Experience' makes its world premiere at the US Open Tennis Championships in NYC!
⚈ Stars and Stripes: Marine's second Vietnam tour helped his brother, Arthur Ashe, win US Open 50 years ago
⚈ Haute-lifestyle.com: New Virtual Reality Film 'Ashe '68 VR Experience' World Premiere At The US Open
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